Picture Credits: Gaurav Joshi
Disclaimer: Imagery used in the project is for educational purposes only. Copyright of original images belong to their respective owners.
Chwrkha - Branding
Khadi is India's age old fabric and has a great historical importance. In the local Khadi Bhandars, there are only fabrics and traditional clothes available. But people today want to keep up with the changing trends and be updated with the latest fashion. Thus, Khadi as a fabric is losing its popularity. Chwrkha aims at solving this problem by making contemporary clothing using Khadi as its fabric, in order to get it back in the market. The process involved designing a business strategy, generating the vision/ mission statements, understanding the user and their needs, understanding the brand ideals, creating mood boards, creating a visual language and designing its identity and then expanding the experience throughout.